Thursday, December 7, 2017

Reduce waste


When I bought the JRAD Archer pedal, it came with the box on the left. This year, I bought another JRAD pedal, the Rockaway Archer, which came with the box on the right. From the pic here, you can see that the bigger box is unnecessary. We understand that manufacturers tend to present their products in a certain packaging on grounds of attraction & novelty at times. On most occasions, excessive packaging is not objective & wasteful. I have been supporting manufacturers with an environmental awareness. D'Addario is a very good example. I have personally witnessed their development from a nobody in this aspect, to one of the fore-runners of considerate & objective packaging. This change & innovation supplemented product quality as well. So this is an appeal from me & on behalf of all gear-inclined people out there, to product manufacturers- please review your commercial practices under environmental considerations. We should spare a thought for others & the world we live in. We keep on taking without saying thanks & it's going to hurt others in many ways. 

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